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Tuesday, 1 April 2008

Telephore - advertising gone too far?

Context-sensitive ads are all the rage, but Telephore is the first one to bring them to your mobile phone.. nope, not text messages, but spoken ads that interrupt your call!

What is even more troubling is that Telephore analyses your conversations with a sophisticated voice recognition system and stores them for later reference. Is this too much power to give to a private company? Mobile Gazette have more details on this controversial system.

1 comment:

Conrad Longmore said...

Just in case you didn't notice the date.. it WAS April 1st! :)