Sponsored by..

Tuesday 16 June 2009

WebTrends just doesn't get it

WebTrends is a service I used to run a few years ago for web analytics, until the hundreds of dollars per month it was charging for analytics which I could get cheaper elsewere (or now even free) became ridiculous.

So, I stopped using the service and opted out of all email communications as I was no longer interested. So, this bizarre email from WebTrends plops into my mailbox today:


Thank you for taking a moment to look at this email. We know you've unsubscribed from Marketing Communications from us and respect your request, but wanted to let you know that we're making some much-needed changes to our email programming. Our new approach lets you tell us what messages you want. Tell us which of these topics are most valuable to you and we'll limit what we send to what you're interested in. Simply click on the link below to personalise your email subscription. Still not interested? Ignore this message, it'll be the last email you receive from us.
Let's read that again.. "We know you've unsubscribed from Marketing Communications from us and respect your request".. well, clearly you bloody aren't respecting my request, are you?

WebTrends is not the worst offender - some companies simply do not understand the meaning of the word "unsubscribe". Doesn't it mean "don't send me anything unless I change my mind"? It seems it now means "don't send me anything unless you really want to" instead.

No comments: