From "Vanessa Reynolds" [email@example.com]The name after "Hello" varies in each version, for example:
Date Fri, 14 Sep 2015 10:34:32 GMT
Subject Hello, how are you?
Hello, Calvin how are you?
Hello, Sheldon how are you?
Hello, Lawanda how are you?
Hello, Thurman how are you?
Hello, Darlene how are you?
Hello, Rhea how are you?
The email is always "from" Vanessa Reynolds / firstname.lastname@example.org although this is in fact just a simple forgery and Breed & Co (who are are a hardware store in Texas) are nothing to do with this.
The purpose of this spam is unknown. One possibility is that the spammers are probing mail servers for responses (to enumerate valid mailboxes). The other is that this could be a targeted attack on Breed & Co by disrupting email and other means of communication.
Some sending IPs for the record: