Malware spam: "HP Digital Device" / "Scanned Image"

This spam comes with a malicious attachment:

From:    HP Digital Device [HP_Printer@victimdomain.com]
Date:    26 January 2015 at 13:04
Subject:    Scanned Image


Please open the attached document.
This document was digitally sent to you using an HP Digital Sending device.

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This email has been scanned for viruses and spam.
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Attached is a file ScannedImage.zip which contains a malicious executable ScannedImage.scr which has a VirusTotal detection rate of 5/56, you can see various automated analyses here: [1] [2] [3]