Subject: Roger, Website discussion on April 21st.
From: "Pat Weller" email@example.com
Date: Mon, May 11, 2009 1:49 pm
Hi Roger, let me know if you might be interested in attending our
upcoming program, "Does Your Website Produce the Results You Want? How to
Drive Conversions by Writing Better Content" on Monday, April 27th. You
can view the complete details at www.mktgalliance.org/webconversations
Businesses of all sizes can benefit greatly from these ideas that have
proven to work based on experiences with hundreds of websites. Thomas
Young, Internet Marketing Consultant and CEO with Intuitive Websites,
will be making the presentation. He will review conversion strategies,
effective taglines, using captions on photos, how to avoid blocks of text,
bullet items in web copy, how to avoid brochure copy and marketing-speak,
calls to action and more. I hope you and your team will join us.
600 North Park Centre
Mail back to decline further
Atlanta, GA 30328
Well, I'm not called "Roger" and I can't quite figure out where that came from. The email came from 18.104.22.168 which is the same IP as mktgalliance.org, so that really confirms it as genuine.
A look at the WHOIS details are interesting:
Michael Price (MPrice@BizSummits.org)
1200 Abernathy Rd, 17th Floor
Atlanta, GA 30328
Alright, ten points for having (apparently) genuine contact details (it matches their BBB report), minus several million points for blasting out unsolicited emails to random addresses.
Is it spam? Well, it's certainly unsolicited commercial email and in this case it was sent to an email address that didn't actually exist. Annoyingly, it could well be CAN SPAM compliant. But it falls within the scope of the Boulder Pledge so best avoided.
Here are some other domains associated with BizSummits: