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Thursday, 20 March 2008

"Gold is Risky - Green is a solid investment" - eFoodSafety.com (EFSF.OB) Spam

The Boulder Pledge is an important principle when it comes to fighting spam - basically, it is a commitment to never buy a product advertised in spam. Some people take it one step further, and say that they will never do any kind of business at all with a company that spams.

It's particularly pathetic when a firm resorts to spam to try to drum up investors. And yet, in the case of eFoodSafety.com (EFSF.OB) - a stock that has lost two thirds of its value in the past 12 months - that appears to be exactly what it happening.

A mystery spam entitled "Gold is Risky - Green is a solid investment" has been circulating over the past couple of days, both by email and also on several blogs. The link in the message points to a sign-up page at http://pws.prserv.net/RevNew/EFSF_LLP01.html with the following blurb:

To the Growth-Oriented Investor...

This could be one of the best buys you make during these recessionary times. And you can be certain this recession will reek havoc on the unprepared.
You can achieve profits in today's market!

The coming months will be a nightmare for investors seeking significant profits, except for those who successfully position themselves in key sectors like biotech.
Be among the first to learn about this new trend opportunity.
Download our Company Fact Sheet NOW!

The growth of these sector markets will be so dramatic that it can be confidently forecasted that this as an investing “mega-trend” worth billions in new market capitalization for companies with the right products at the right time.

Download the Company Fact Sheet of one of these innovative biotech companies NOW!

The email itself is just a picture of an attractive and presumably partially naked woman, the subject and sender are:

Subject: Gold is Risky - Green is a solid investment
From: "Investing Ideas" Ignite@InvestingIdeas.prserv.net
Date: Thu, March 20, 2008 2:58 am

Some detective work is required to find out where it comes from. The address on the image is 7702 E Doubletree Ranch Road, Suite 300 Scottsdale, AZ 85258. Some research shows that this is connected with eFoodSafety.com, and indeed the three products pictured are eFoodSafety products: Cinnergen, Immune Boost Bar, Talsyn Scar Cream (shown here).

So, given the address matches eFoodSafety.com, and the only three products shown in the spam and on the landing page are eFoodSafety.com's products, then it is beyond a reasonable doubt that this is an attempt to attract investors to the EFSF.OB stock.

There's no indication to say that eFoodSafety.com is anything other than a legitimate company, and it is not even clear if they send this spam out themselves or contracted a third party to do it (technical note: the spam originates from It does not appear to be a pump-and-dump spam. We do not know if Redwood Consultants, LLC (who are listed as their IR firm) knows about this either.

So - back to the Boulder Pledge. If you feel that you've received this message and that it was unsolicited, then you certainly shouldn't invest in EFSF.OB. As we have said before, a mismanaged email campaign can seriously damage the reputation of a firm. Perhaps eFoodSafety.com would like to find the people responsible and terminate their relationship with them before more harm comes their way.


Conrad Longmore said...

Spamnation have picked up the spam run here. I sent an email to eFoodSafety.com about this issue, no response has been received.

Conrad Longmore said...

A couple of additional sightings here and here.