"Gold is Risky - Green is a solid investment" - eFoodSafety.com (EFSF.OB) Spam

The Boulder Pledge is an important principle when it comes to fighting spam - basically, it is a commitment to never buy a product advertised in spam. Some people take it one step further, and say that they will never do any kind of business at all with a company that spams.

It's particularly pathetic when a firm resorts to spam to try to drum up investors. And yet, in the case of eFoodSafety.com (EFSF.OB) - a stock that has lost two thirds of its value in the past 12 months - that appears to be exactly what it happening.

A mystery spam entitled "Gold is Risky - Green is a solid investment" has been circulating over the past couple of days, both by email and also on several blogs. The link in the message points to a sign-up page at http://pws.prserv.net/RevNew/EFSF_LLP01.html with the following blurb:

To the Growth-Oriented Investor...

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The email itself is just a picture of an attractive and presumably partially naked woman, the subject and sender are:

Subject: Gold is Risky - Green is a solid investment
From: "Investing Ideas" Ignite@InvestingIdeas.prserv.net
Date: Thu, March 20, 2008 2:58 am

Some detective work is required to find out where it comes from. The address on the image is 7702 E Doubletree Ranch Road, Suite 300 Scottsdale, AZ 85258. Some research shows that this is connected with eFoodSafety.com, and indeed the three products pictured are eFoodSafety products: Cinnergen, Immune Boost Bar, Talsyn Scar Cream (shown here).

So, given the address matches eFoodSafety.com, and the only three products shown in the spam and on the landing page are eFoodSafety.com's products, then it is beyond a reasonable doubt that this is an attempt to attract investors to the EFSF.OB stock.

There's no indication to say that eFoodSafety.com is anything other than a legitimate company, and it is not even clear if they send this spam out themselves or contracted a third party to do it (technical note: the spam originates from 69.60.98.141). It does not appear to be a pump-and-dump spam. We do not know if Redwood Consultants, LLC (who are listed as their IR firm) knows about this either.

So - back to the Boulder Pledge. If you feel that you've received this message and that it was unsolicited, then you certainly shouldn't invest in EFSF.OB. As we have said before, a mismanaged email campaign can seriously damage the reputation of a firm. Perhaps eFoodSafety.com would like to find the people responsible and terminate their relationship with them before more harm comes their way.