From: Tpoll Broadband Survey firstname.lastname@example.org
Date: 22 July 2011 16:19
Subject: A survey about your broadband provider
Dear Mr Dynamoo
A well-known broadband provider has commissioned us here at Tpoll, an independent market research agency, to talk to people about their opinions and experiences with their TV and broadband providers.
The broadband provider in question is very keen to properly understand their customers’ needs, how well the products and services they offer are meeting their needs, and how they compare to other providers. They have asked Tpoll to investigate and we have invited you to take part in an online survey to share your thoughts and opinions.
This survey is organised and run under the rules of the Market Research Society. All responses will be strictly confidential and results will only be looked at on an aggregated level so please be as honest as you can with your answers.
Your answers will be very much appreciated and will be extremely valuable in shaping the products and services the provider offers.
Please click on the link below to start the survey - it should take 10 to 15 minutes to complete.
Click here to begin
Tpoll Market Intelligence
So.. you want me to spend 15 minutes doing market research for Sky - a company that I don't use for broadband - just to help them shape their business? I did very much enjoy telling them that I don't have a TV or broadband access. Maybe this will screw up their survey.
Is this spam? It's hard to tell. I have a pre-existing relationship with Sky, but I'm pretty sure I didn't opt-in for this. It would be much more honest if Sky just admitted that they were behind it. Although perhaps their relationship with Rupert Murdoch's empire might be driving them to keep it quiet..