"Clean India" spam is an exercise in hypocrisy

"Clean India" is a meant to be a campaign to clean up Indian politics. But one of the biggest problems they have in India is spam (which lead to the long saga of Delhi minister Somnath Bharti's history of spam). So I think it is an act of sheer hypocrisy to promote this campaign through random spam.

From:     Ministry Of Urban Development [support@localcirclesemail.com]
Reply-To:     support@localcirclesemail.com
Date:     15 October 2014 11:24
Subject:     Swachh Bharat invite by Ministry Of Urban Development
Signed by:     localcirclesemail.com

Invited to Circle: Swachh Bharat
Founder: Ministry Of Urban Development
Members: 189975
Description: This circle brings together all citizens who want a Clean India. Through this circle, citizens will be able to share cleanliness initiatives, challenges, successes at a National Level as well as learn about best practices from each other. Members will also be able to give collective inputs to Ministry of Urban Development on an ongoing basis. Soon, members of this circle will have access to their local constituency circle on Swachh Bharat connecting them with fellow local residents and enabling them to organize/participate in clean up drives in their neighborhood/city. Together, let us make it a SWACHH BHARAT!


About LocalCircles
LocalCircles takes Social Media to the next level and makes it about Communities, Governance and Utility. It enables citizens to connect with communities for most aspects of urban daily life like Neighborhood, Constituency, City, Government, Causes, Interests and Needs, seek information/assistance when needed, come together for various initiatives and improve their urban daily life. LocalCircles is free for citizens and always will be! 

The spam originates from an Amazon AWS IP of 54.240.9.132, the spamvertised site localcircles.com is also hosted on Amazon AWS. The registration details are:

Registry Registrant ID:
Registrant Name: LocalCircles India
Registrant Organization: LocalCircles India Pvt Ltd
Registrant Street: 1105, 11th Floor,
Registrant Street: Advant Navis Business Park, Sector 142
Registrant City: Noida
Registrant State/Province: Uttar Pradesh
Registrant Postal Code: 201301
Registrant Country: India
Registrant Phone: +91.1204263558
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: info@localcircles.com

Google sums up localcircles.com poor reputation nicely: We've found that lots of messages from localcirclesemail.com are spam.

As long as India tolerates spam and other dishonest business practices then I don't think that there's much change of them cleaning up their act. I think whoever is sending out this spam needs to look much closer to home before criticising others.