WTF? WFP.org spam? Or is it emailciti.com?

This spam is promoting the UN's World Food Programme. I'm surprised the the WFP should sink so low, but perhaps they engaged the services of spammers without realising.

From:     World Food Programme newsletter@newsletter.loyaltyciti.com
Reply-To:     newsletter@newsletter.loyaltyciti.com
Date:     4 February 2014 09:58
Subject:     60% of people here don't have food
Signed by:     newsletter.loyaltyciti.com

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world food programme
There’s a common link between a mother in Central African Republic, a father in South Sudan, and a child in Syria. Hunger. Fortunately, there’s also a common solution – The World Food Programme (WFP)..
WFP provides food assistance so families can break the cycle of poverty and hunger. Our goal? Zero hunger. We rely on the support of our online community to make this a reality.
Will you join us? Sign up at wfp.org/join to receive monthly updates and info about how you can help achieve a zero hunger world.
When conflict erupts, hunger soon follows. In CAR, South Sudan, and Syria, WFP is fighting for families who are being pushed to the brink. Find out how we’re responding to ensure families have the security that comes with a daily meal.
central african republic
level 3 emergency
See where we’re sounding the alarm.
remembering what matters         delivering despite
WFP’s Rasmus Egendal reflects on what really matters in Syria: The People.         Thanks to our supporters like you, WFP has been able to deliver food in South Sudan rom the start.
starting stars from car         reporting from damascus
Get the facts & figures you should know: 60% of families in Central African Republic have no food.         Watch an update from WFP’s Executive Director who met Syrian families relying on WFP assistance.
follow wfp     facebook     twitter

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The email originates from 208.95.135.84 [mail3345.emailciti.mkt3942.com] (Silverpop Systems, US) and spamvertises an intermediate site at links.emailciti.mkt3941.com on 74.112.69.20 (Silverpop again) and then forwards to www.wfp.org/hunger-hot-spots if you click through.

The email itself is digitally signed, so we can be reasonable assure that it originates from loyaltyciti.com who are in Dubai:

Registry Registrant ID:
Registrant Name: mohammad Lahlouh
Registrant Organization: Emailciti
Registrant Street: Dubai Media City, Building #8
Registrant City: Dubai
Registrant State/Province: Dubai
Registrant Postal Code: 502382
Registrant Country: United Arab Emirates
Registrant Phone: +971.507735717
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: mlahlouh@emailciti.com
Registry Admin ID: 

These people are persistent spammers who usually send through some unsolicited crap several times a week, using an email address that is effectively a spamtrap. What is really annoying is the the WFP is paying these spammers to run a campaign of dubious value when they could be helping to fee starving people.